Merchandising Operations is a division within Walmart that focuses on the execution of creating, delivering & selling of products in stores.
Concept
Originally I created this logo for the Store Design department. original sketches started with a lettermark that combined S + D. I decided I liked the idea of a square or cube to represent the silhouette of a box store. Lastly, I incorporated the idea of a diamond to represent value.
Merch Ops Variation
#BeTheDifference Design Contest
Store Design decided to not use the original logo, so I submitted it, along with two other designs, in a design contest for the Merchandising Operations division. The prompt was to create a logo with the phrase “Be The Difference” which was previously decided as the slogan.
Option One
After looking at samples, the text looked to sloppy and crowded. There was also a request to incorporate “Merch Ops” in the design of the emblem instead of having text below.
Option Two
After deliberation we decided to remove the slogan and only use “Merch Ops” inside the banner for merchandise, white the original design using “#BeTheDifference” could still be utilized digitally when needed.
